(from: http://www.edn.com/blog/980000298/post/680049268.html)
1. everything is selling.
2. 4 Secrets of Success.
2.1 Strong Self Concept.【自信，不是委屈求全】
confidence-building mantra: “I'm independently wealthy and I don't need this business.”
2.2 Intention 【醫生的態度】
not to be to “sell” your services, but to find out everything you can about the problem to see if you can help the prospective client. Say“I don't think I can help you”, if it is true.
2.3 Balanced participation
【多聽】spend about twice as much time listening as you spend on talking
【協議，訂約之程序】 engage in advancing the process of reaching an agreement
2.4 ROI, 【機會成本】
